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— 9 Blocos do Canvas — from “Business Model Generation: A Handbook for Visionaries, Game Changers”

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

by Alexander Osterwalder

& Yves Pigneur

Available for download on Kindle at:


1. The Customer Segments Building Block defines the different groups of people or organizations an enterprise aims to reach and serve


2. The Value Propositions Building Block describes the bundle of products and services that create value for a specific Customer Segment.


3. The Channels Building Block describes how a company communicates with and reaches its Customer Segments to deliver a Value Proposition.


4. The Customer Relationships Building Block describes the types of relationships a company establishes with specific Customer Segments.


5. The Revenue Streams Building Block represents the cash a company generates from each Customer Segment (costs must be subtracted from revenues to create earnings).


6. The Key Resources Building Block describes the most important assets required to make a business model work.


7. The Key Activities Building Block describes the most important things a company must do to make its business model work.


8. The Key Partnerships Building Block describes the network of suppliers and partners that make the business model work.


9. The Cost Structure Building Block describes all costs incurred to operate a business model.


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